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2023

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07

Liaoning Daily reports: DARE AUTO: Giving wings of digitalization to manufacturing, moving towards "smart" manufacturing.


  Recently, Liaoning Daily reporters visited Dare Auto daily and interviewed Mr. Gao Guoqing, the general manager of Dare Auto, to gain a deeper understanding of Dare Auto's business development journey from "traditional manufacturing" to "intelligent manufacturing", from mechanical to electronic control, from components to system integration, and from local to global operations.
  The full report is as follows:
  With multiple subsidiaries and 20 factories worldwide; possessing qualifications such as national-level laboratories and material laboratories; becoming suppliers for well-known companies like Mercedes-Benz, BMW, SAIC, FAW, Dongfeng, and Geely; our sales and R&D network covers Asia, Europe, and North America.
  On June 28, when we entered the production workshop of Fuxin Dare Auto Parts Co., Ltd., we were greeted by a busy production volume. Gao Guoqing, the general manager of Dare Auto, stated that the "intelligent" manufacturing technology has allowed the company to thrive and be full of confidence. Dare Auto is based in Fuxin, looking globally, and continuously advancing towards the high-end of the automotive parts industry chain.
  Dare Auto was established in 2004 in Fuxin, starting with the production of automotive hydraulic steering pumps. Its products once held a 35% market share in China. However, with the iteration and update of automotive industry technology, hydraulic steering pumps are gradually being replaced by electronic power systems. Dare Auto keenly realized that it cannot rely on a single product during its development. "Technology has been updated, and if we do not make a decisive transformation, we will lose the entire market," said Gao Guoqing.
  In recent years, Dare Auto has continuously accumulated new technological advantages, closely following the industry's new energy development trends, and introduced a large number of automated production and testing equipment with foreign technological concepts, providing platform-based, integrated, and systematic solutions for the automotive industry. During the 2022 Beijing Winter Olympics and Paralympics, the Toyota racing service bus equipped with Deloitte's electric hydraulic power steering system made its debut, leaving a deep impression. The steering system of the Olympic bus adopts a dual-pump redundancy design. When a single pump fails, the other pump can independently support the entire system, providing "dual safety" for steering assistance, ensuring the vehicle operates safely and stably in cold environments.
  When discussing Dare Auto's investment in technological innovation, Gao Guoqing stated: "The company invests a certain amount of funds each year in the selection and development of products and processes. We regularly review our technological advantages, analyze what types of products these technologies can combine with production, and which new fields we can enter. The company's Product Sales are growing, and in the coming years, our product line will become more diversified."
Entrepreneurs say - promoting China's "intelligent" manufacturing to the world.
  In Gao Guoqing's view, in addition to product quality, the determination of "intelligent" manufacturing technology and the ambition to go global are important foundations for enterprises to continuously enhance their competitiveness in the international market. "Technological 'intelligent manufacturing' has been the unwavering development path of the enterprise for many years. Mechanical and mindless processing manufacturing ultimately faces elimination by the market. Dare Auto will continue to integrate the company's global R&D capabilities, continuously provide stable and reliable products for customers, and bring a more comfortable driving experience to consumers. The development of the enterprise also relies on the ambition to go global. To participate in global competition, we need high standards and high-quality products, closely follow industry development trends, and continuously launch more technological and intelligent products, contributing to the global expansion of China's 'intelligent manufacturing'."
  Guoqing is full of confidence.